Dalam merencanakan kegiatan kesertaan pameran diperlukan suatu persiapan yang matang. Berikut contoh check list yang biasanya kami buat sebelum melaksanakan kegiatan pameran yang dalam hal ini adalah pameran furniture berskala internasional.
Checklist SINGAPORE EXHIBITION
Marketing and sales team
Frank – preparation exhibition in phoning and mailing.
Tri – organise set up of marketing tools in Pacet office – assist in all aspects
Gentiel – set up of boot in SGP and sales on the fair – partial follow up after fair
Ronald – calling prospects and clients for appointments – pre visits show – selling at boot – and follow up
FIT Sgp office assist – assist calling and in setting up meetings for Ronald/Gentiel and at the boot.
Marketing materials
Catalogues
2009 Magellaan catalogue
Holiday picture book
Price list 2009 container in $ and €
Presentation book best colours and pics
SING Collection catalogue
Websites
Magellaan website update pics new models
Magellaan website NEED RE design front page.
Magellaan and Gielen Wolters website need update “exhibition schedule” and “news”
Excel sheets product
PERFECT PIECES collection w pics
VER collection w pics
PORT collection w pics
New SING collection w pics
MAGELLAAN prices only
All sheets with dims and cubes for making container offers.
Exibition
Stock list and pricelist at showroom
Mailings
Electronic flyer “Invitation”
Flyer “product(s)”
Flyer “reminder”
Flyer “thank you”
Callings
Calling clients and prospects world wide in February.
Target:
Pre show Meeting Ronald on 06-08 march
Fix appointments at the show on 09 – 12 march
Invite if needed after show to factory from 15 March
Hand outs exhibition
Product Flyer SING collection & Magellaan collection
Excel sheet with stock on floor w pics and prices.
Company flyer GW /AN
Sacks with logo
Collection sheets – price listings
Access codes Magellaan website with ALL collections uploaded.
Journalist – advertisement – advertorials
Press kit at the show
Invite journalist??
Make advertisement in show catalogue.
Boot presentation
Presentation furniture in “lines” or “stand alone”
Light use
Magellaan logo’s (half circle)
Produced by Antique Nusantara pt
After market follow up
1 Thank you mail (input business cards in mailing program).
2. follow up sending info and offers
3. calling for closing deals
Goals
Selling containers
1. Sell containers to quality buyers worldwide
2. Second goal: sell our stock container.
How to reach that goal
Pre visits to RETAILERS in SGP and KL w/ quality appointment
Clients Appointments at showroom
Prospects appointments at showroom
Evening meeting with HIGH PROFILE clients
Planning
1. Mailings first one end of this month. And last one, reminder end of Feb.
2. Marketing material all done min 2 weeks prior to show.
One week prior to show Gentiel leaves for SGP.
3. Calling prospects and clients
4. Pre show visits
5. Show exhibition
6. Follow up after show
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