Packaging

Packaging atau pengemasan merupakan proses terakhir dari kegiatan produksi sebelu barang diangkut ke dalam container. Fungsi pengemasan ini mulai dari fungsi sebagai wadah, ukuran/ satuan sebagai pengaman, media informasi dan promosi perusahaan.
Permasalahan yang biasa terjadi di perusahaan, klaim yuang dilontarkan oleh buyer kepada perusahaan mengenai kerusakan barang, akan menyalahkan bagian pengemasan. Baik dari cara pengemasan, atau desain kemasan, buyer hanya menginginkan barang sampe tujuan tanpa cacat.
Pekerja packaging perlu dibekali pengetahuan mengenai prinsip-prinsip kayu, proses pengeringan dan pengecatan/ finishing.
Secara teori produk kayu yang dikemas dengan berlapis-lapis bahan kemasan dapat aman dari kerusakan. Namun perlu diketahui, dikarenakan kayu adalah materi hayati/ hidup, maka perlu diperhatikan beberapa aspek untuk menghindari adanya kerusakan atau timbulnya jamur saat produk sampai negara tujuan. Aspek-aspek itu meliputi sifat fisik dan anatomi kayu. Belum lagi bila produk kayu tersebut dikombinasikan dengan bahan lain dari kaca, leather, atau besi. Desain pengemasan pun seringkali perlu dibuat modifikasi dari desain produk kayu murni.
Selain desain kemasan produk, yang tak kalah penting menyangkut pengemasan adalah container. Container yang biasa digunakan dalam eksport hasil kayu adalah dry container. Kelembapan dalam container sangat berpengaruh terhadap produk. Resiko yang sering terjadi apabila tidak memperhatikan kelembapan container adalah produk berjamur. Selain kelembapan, perhitungan akan isi container juga harus diperhatikan sebagai upaya efisiensi. Tidak hanya bagaimana agar container dapat terisi penuh, tapi juga harus diperhatikan juga sisi keamanan produk. Apakah produk ditumpuk, berapa tumpukan dan bagaimana posisi tumpukan.

Jenis Container

Container

Berikut ini adalah jenis-jenis container yang biasanya digunakan dalam perdagangan internasional:

20′ Standard Steel Container         

        Description Metric U.S.

        Cubic Capacity 33.200 cubic meters 1,170 cubic feet

        Payload (Weight)               21,850 kg – 28,160 kg 

        Tare Weight                       2,150 kg – 2,220 kg 

        Max Gross Weight            24,000 kg – 30,480 kg 

        Internal Length 5.898 m 

        Internal Width                    2.352 m 

        Internal Height                   2.392 m 

        External Length                 6.058 m   

        External Width  2.438 m 

        External Height                  2.591 m  

        Door Opening Width          2.340 m 

        Door Opening Height         2.280 m  

        Lashing Rings  Five on each top and bottom rails, capacity 2,000 kg;

        Three on each corner post, capacity 1,500 kg 

         

 

40′ Standard Steel Container       

        Description Metric U.S.

        Cubic Capacity 67.700 cubic meters 2,391 cubic feet

        Payload (Weight) 26,760 kg – 28,760 kg 58,996 lb – 63,405 lb

        Tare Weight 3,720 kg – 3,740 kg 8,201 lb – 8,245 lb

        Max Gross Weight 30,480 kg – 32,500 kg 67,197 lb – 71,650 lb

        Internal Length 12.032 m 39’6″

        Internal Width  2.352 m  7’9″

        Internal Height  2.392 m  7’10″

        External Length  12.192 m  40’0″

        External Width  2.438 m  8’0″

        External Height  2.591 m  8’6″

        Door Opening Width  2.340 m  7’8″

        Door Opening Height  2.280 m  7’6″

        Lashing Rings  Ten on each top and bottom rails, capacity 2,000 kg;

        Three on each corner post, capacity 1,500 kg 

 

40′ High Cube Standard Steel Container       

        Description Metric U.S.

        Cubic Capacity 76.400 cubic meters 2,700 cubic feet

        Payload (Weight) 26,750 kg – 28,550 kg 58,974 lb – 62,942 lb

        Tare Weight 3,730 kg – 3,950 kg 8,223 lb – 8,708 lb

        Max Gross Weight 30,480 kg – 32,500 kg 67,197 lb – 71,650 lb

        Internal Length 12.033 m 39’6″

        Internal Width 2.352 m  7’9″

        Internal Height  2.698 m  8’10″

        External Length  12.192 m  40’0″

        External Width  2.438 m  8’0″

        External Height  2.896 m  9’6″

        Door Opening Width  2.340 m  7’8″

        Door Opening Height  2.585 m  8’6″

        Lashing Rings  Ten on each top and bottom rails, capacity 2,000 kg;

        Three on each corner post, capacity 1,500 kg 

 

45′ High Cube Standard Steel Container       

        Description Metric U.S.

        Cubic Capacity 86.500 cubic meters 3,055 cubic feet

        Payload (Weight) 28,280 kg 62,350 lb

        Tare Weight 4,740 kg 10,450 lb

        Max Gross Weight 33,020 kg 72,800 lb

        Internal Length 13.556 m 44’6″

        Internal Width 2.352 m 7’9″

        Internal Height  2.701 m 8’10″

        External Length  13.716 m 45’0″

        External Width  2.438 m 8’0″

        External Height  2.896 m 9’6″

        Door Opening Width  2.340 m 7’8″

        Door Opening Height  2.588 m 8’6″

        Lashing Rings  Twelve on each top and bottom rails, capacity 2,000 kg;

        Three on each corner post, capacity 1,500 kg 

 

20’ Open Top Container

        Description Metric U.S.

        Cubic Capacity 32.200 cubic meters 1,130 cubic feet

        Payload (Weight) 28,230 kg 62,240 lb

        Tare Weight 2,250 kg 4,960 lb

        Max Gross Weight 30,480 kg 67,200 lb

        Internal Length 5.900 m 19’4″

        Internal Width  2.350 m  7’8″

        Internal Height  2.310 m  7’7″

        Door Opening Width  2.340 m  7’8″

        Door Opening Height  2.260 m  7’5″

        Roof Opening Length  5.500 m  18’1″

        Roof Opening Width  2.220 m  7’3″

 

 

40′ Open Top Container       

        Description Metric U.S.

        Cubic Capacity 65.5 cubic meters 2,306 cubic feet

        Payload (Weight) 26,580 kg 58,602 lb

        Tare Weight 3,900 kg 8,598 lb

        Max Gross Weight 30,480 kg 67,200 lb

        Internal Length 12.040 m 39’6″

        Internal Width  2.350 m  7’8″

        Internal Height  2.310 m  7’7″

        Door Opening Width  2.340 m  7’8″

        Door Opening Height  2.260 m  7’5″

        Roof Opening Length  11.600 m  38’1″

        Roof Opening Width  2.140 m  7’0″

 

20’ Collapsible Flat Rack Containe       

  •        Payload (Weight) 31,260 kg 68,917 lb

  •        Tare Weight 2,740 kg 6,041 lb

  •         Max Gross Weight 34,000 kg 74,957 lb

  •         Internal Length 6.040 m 19’10″

  •         Internal Width  2.230 m  7’4″

  •         Internal Height  2.230 m  7’4″

  •         External Length 6.058 m  19’11″

  •         External Width  2.438 m  8’0″

  •         External Height  2.591 m  8’6″

 

40’ Collapsible Flat Rack Container

      Payload (Weight) 31,260 – 40,050 kg 68,920- 88,300 lb

      Tare Weight 2,600 – 2,820 kg 5,732- 6,217 lb 

      Max Gross Weight 30,000 – 45,000 kg 66,140- 99,210 lb

      Internal Length 12.054 m 39’7″

      Internal Width  2.230 m  7’4″

      Internal Height  1.955 m  6’5″

      External Length 12.192 m  40’0″

      External Width  2.438 m  8’0″

      External Height  2.591 m  8’6″

 

20’ Tank Container

      Cubic Capacity  24,000 liter 6,340 gallon 

      Tare Weight 3,650 kg 8,047 lb

      Max Gross Weight 34,000 kg 74,957 lb

      Working Pressure  4 bar  58.0 psi 

      Test Pressure  6 bar  87.0 psi 

      Vacuum Pressure 0.42 bar  6.1 psi 

      Barrel/Head Thickness  4.6/4.5 mm  0.181″/0.177″

      External Length 6.058 m  19’11″

      External Width  2.438 m  8’0″

      External Height  2.591 m  8’6″

 

20’ Muffler Grade Stainless Steel  Reefer

       Cubic Capacity 28.300 cubic meters 999 cubic feet

       Payload (Weight) 27,450 kg 60,517 lb

       Tare Weight 3,030 kg 6,680 lb

       Max Gross Weight 30,480 kg 67,197 lb

       Internal Length 5.446 m 17’10″

       Internal Width  2.294 m  7’6″

       Internal Height  2.263 m  7’5″

       External Length  6.058 m  19’11″

       External Width  2.438 m  8’0″

       External Height  2.591 m  8’6″

       Door Opening Width  2.290 m  7’6″

       Door Opening Height  2.260 m  7’5″

       Cooling Unit  8,820 kcal/h at 35F   

       Controlled Atmosphere  Yes  

       Modified Atmosphere  Yes  

       Dehumidification Yes  

 

40’ Muffler Grade Stainless Steel  Reefer

       Cubic Capacity 67.700 cubic meters 2,391 cubic feet

       Payload (Weight) 29,190 kg 64,353 lb

       Tare Weight 4,810 kg 10,604 lb

       Max Gross Weight 34,000 kg 74,957 lb

       Internal Length 11.583 m 38’0″

       Internal Width  2.294 m  7’6″

       Internal Height  2.548 m  8’4″

       External Length  12,192 m  40’0″

       External Width  2.438 m  8’0″

       External Height  2.896 m  9’6″

       Door Opening Width  2.290 m  7’6″

       Door Opening Height  2.572 m  8’5″

       Cooling Unit  8,820 kcal/h at 35F   

       Controlled Atmosphere  Yes  

       Modified Atmosphere  Yes  

       Dehumidification Yes  

 

40’ High Cube Aluminum Reefer

       Cubic Capacity 67.500 cubic meters 2,384 cubic feet

       Payload (Weight) 28,760 kg 63,405 lb

       Tare Weight 4,260 kg 9,392 lb

       Max Gross Weight 33,020 kg 72,797 lb

       Internal Length 11.583 m 38’0″

       Internal Width  2.294 m  7’6″

       Internal Height  2.548 m  8’4″

       External Length  12.192 m  40’0″

       External Width  2.438 m  8’0″

       External Height  2.896 m  9’6″

       Door Opening Width  2.290 m  7’6″

       Door Opening Height  2.500 m  8’3″

       Cooling Unit  8,820 kcal/h at 35F   

       Controlled Atmosphere  Yes   

       Modified Atmosphere  Yes  

       Dehumidification Yes  

 

Reefer Generator Set – Nose Mount

      Operating

      temperature  -40°C to 54°C -40°F to 130°F

      Fuel tank capacity  473 liters 125 gallon

      Capacity 25.4 kw

       34 bhp

      Weight 834 kg  1860 lb

 

Reefer Generator Set – Side Mount 

      Operating

      temperature  -40°C to 54°C -40°F to 130°F

      Fuel tank capacity  283 liters  75 gallon 

      Capacity  25.4 kw

       34 bhp 

      Weight 685 kg  1510 lb 

Exhibition Plan

Dalam merencanakan kegiatan kesertaan pameran diperlukan suatu persiapan yang matang. Berikut contoh check list yang biasanya kami buat sebelum melaksanakan kegiatan pameran yang dalam hal ini adalah pameran furniture berskala internasional.

Checklist SINGAPORE EXHIBITION

 

Marketing and sales team

Frank – preparation exhibition in phoning and mailing.

Tri – organise set up of marketing tools in Pacet office – assist in all aspects

Gentiel – set up of boot in SGP and sales on the fair – partial follow up after fair

Ronald – calling prospects and clients for appointments – pre visits show – selling at boot – and follow up

FIT Sgp office assist – assist calling and in setting up meetings for Ronald/Gentiel and at the boot.

 

Marketing materials

Catalogues

2009 Magellaan catalogue

Holiday picture book

Price list 2009 container in $ and €

Presentation book best colours and pics

SING Collection catalogue

 

Websites

Magellaan website update pics new models

Magellaan website NEED RE design front page.

Magellaan and Gielen Wolters website need update “exhibition schedule” and “news”

 

Excel sheets product

PERFECT PIECES collection w pics

VER collection w pics

PORT collection w pics

New SING collection w pics

MAGELLAAN prices only

 

All sheets with dims and cubes for making container offers.

 

Exibition

Stock list and pricelist at showroom

 

Mailings

Electronic flyer “Invitation”

Flyer “product(s)”

Flyer “reminder”

Flyer “thank you”

 

Callings

Calling clients and prospects world wide in February.

Target:

Pre show Meeting Ronald on 06-08 march

            Fix appointments at the show on 09 – 12 march

            Invite if needed after show to factory from 15 March

 

 

 

Hand outs exhibition

Product Flyer SING collection & Magellaan collection

Excel sheet with stock on floor w pics and prices.

Company flyer GW /AN

Sacks with logo

Collection sheets – price listings

Access codes Magellaan website with ALL collections uploaded.

 

Journalist – advertisement – advertorials

Press kit at the show

Invite journalist??

Make advertisement in show catalogue.

 

Boot presentation

Presentation furniture in “lines” or “stand alone”

Light use

Magellaan logo’s (half circle)

Produced by Antique Nusantara pt

 

After market follow up

1 Thank you mail (input business cards in mailing program).

2. follow up sending info and offers

3. calling for closing deals

 

Goals

Selling containers

1. Sell containers to quality buyers worldwide

2. Second goal: sell our stock container.

 

How to reach that goal

Pre visits to RETAILERS in SGP and KL w/ quality appointment

Clients Appointments at showroom

Prospects appointments at showroom

Evening meeting with HIGH PROFILE clients

 

Planning

1. Mailings first one end of this month. And last one, reminder end of Feb.

2. Marketing material all done min 2 weeks prior to show. 

One week prior to show Gentiel leaves for SGP.

3. Calling prospects and clients

4. Pre show visits

5. Show exhibition

6. Follow up after show

 

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